Social media has boomed for a few years now, and it’s not hard to feel BURIED by the amount of networks and information out there. A Digital Trends study conducted last year suggested that the average person spends 8 hours per month on Facebook.

And if you’re a social media expert, it’s FORTY hours a WEEK.

It’s hard enough just to keep up with multiple feeds for one network, much less multiple feeds for multiple networks. Throw in a consistent need to stay in front of social media challenges by adapting quickly and showing great marketing foresight and POOF! There goes your free time.

In response to this, people have written a wealth of articles about how to reduce your social media stress by decreasing your burden. Most of these articles list out somewhere between five and 15,000 tips on how to balance your social media without much effort. They tell you to go out and download programs that schedule your tweets and manage your accounts for you… as if the answer to too much social media is yet another social media tool.

Now don’t get me wrong. Pop Labs knows social media tools better than anyone. We use the latest technology to maximize your campaign and your online brand exposure. But that’s because we are experts at it. We specialize in what we do, so you know your social media campaign is going to get results.

As for stress-free social media, there’s really only one surefire tip for how to achieve that:

Let somebody else do social media for you.

That way, you literally don’t have to worry about any of the specifics. Sure, you want to make sure whoever you hire is getting good results, so that takes a little work. But you don’t have to engage in conversations with people online on behalf of your brand.

You just have to find an excellent company to do it for you.

Let Pop Labs be your social media representative. We have been in social media since the beginning and provide incredible returns on investment for our clients. Pop Labs digital marketing is systematic, results-oriented and innovative.

Stress about more important things. Leave the social media to us.

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People, especially marketers, love the quantitative. For whatever reason, quantitative measurements make people feel good inside. They like charts. They like graphs. They even like meaningless numbers associated with purely coincidental correlation.

Numbers create DEFINITION, so you can feel cozy. “Look at these impressive statistics I lug around from place to place! I must be SAFE!”

In actuality, the numbers are usually only as good as people agree to make them. Scientific numbers (like your weight) are far more static than the fluctuating mental numbers associated with more turbulent concepts, like psychological measurements, or economic power.

Klout is a reputation measurement tool meant to capture a person’s online web impact. The owners of Klout are, in fact, trying to make it the online reputation measurement tool, so it may be something you want to know about.

So here are 5 Things You Need to Know About Klout:

#1 KLOUT IS ABOUT INFLUENCE
Klout doesn’t care very much about the number of followers you have. What it cares about is how you interact with those followers and the results you get in terms of social media message exchange and exposure.
Stickier material with less followers is better than boring material distributed to more followers.

#2 KLOUT IS A GREAT WAY TO TRACK YOUR OWN SUCCESS
Want to know if you have holistic movement as a social media force? Check out your Klout score. The platform has simple, useful, up-to-date charts available for users, making it far more useful than your average Facebook insights page.
Klout provides the inside scoop.

#3 KLOUT EVOLVES
The site is not specific on how this is going to happen, but that’s probably because no one knows exactly what will happen with social media. What we do know is that it is going to change from time to time, just like everything else in the world, except faster, because social media is inherently a technology-based field.
Klout today won’t be Klout tomorrow.

#4 KLOUT IS WEB-FOCUSED AND MADE FOR BUSINESS
There are all kinds of powerful people in the world who do not use the internet as their main bully pulpit. If your source of power isn’t web-based, you might not need Klout. Charlie Sheen has a very high Klout score. Ben Bernane doesn’t. Who do you think has more influence on the world?
But if you ARE a business, then you do need to know about Klout… because online is where business (all business) is moving and expanding.

#5 KLOUT IS JUST THE BEGINNING
Actually, social media measurement predates Klout. Social media experts have worked hard to build tools to show results for clients, and large-scale measurement products surround social media interaction are practically as old as social media itself.

But this is the beginning of advanced social media statistics, especially those related to the power of individual social media brand units. Just as you measure the power of websites by traffic, bounce rates and other advanced statistics, we might in the future measure people by their personal social influence. That way we will know not only how trends start but who starts them.

To learn about how you can boost your Klout score and use it as a business weapon, contact Pop Labs today for a free social media assessment.

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You may have noticed that Pinterest is all the rage now, and if you’re behind, there’s a whole new network for you to learn, complete with jargon (repins) and new, divergent functionality (pure picture posting). Pinterest will most surely integrate with the other networks and take its respective place on the business card, represented by a giant P in a box.

But before you go diving headfirst into the Pinterest pool, cover all of your bases. Social networks are never as simple as they seem.

So for those of you who have yet to meet Pinterest, here are three considerations.

#1 PINTEREST HAS A DIVERSE AUDIENCE
For whatever reason, Pinterest seems to appeal more to women. The memes, art, DIY instructions, recipes and everything else on Pinterest seems to lean toward feminine interests. Tech Crunch analyzed Pinterest’s Facebook audience and found that 97% of users are female. Estimates of the female population on the site itself have ranged as high as 80%.

On the other hand, some Pinterest categories are EXTEREMELY masculine, including an entire masculine pinboard or two with thousands of followers scanning through photos of James Bond, luxury cars, sports and explosions. In the future, the audience may broaden to include everyone. Or perhaps more board communities will pop up. If they do, the style for those boards will be similar to that of Pinterest, so learning the site now will prepare you for other sites in the future.

#2 PINTEREST IS THE FIRST POPULAR PINBOARD
Pinterest has officially taken its place as the most popular and original pinboard on the internet, the first of its kind, establishing brand primacy. Pinterest is a divergent product, a social network that stripped its product down to one aspect, making it simpler and faster than the full-scale sites, such as the uber-famous Facebook. Focus on only pictures makes the site easy to manage, the material easy to share and the concept easy to explain.

#3 PINTEREST BUILDS BUSINESS
Pinterest is a way to engage audiences in a very immediate and poignant way. Picture-word combinations visually and verbally hammer messages home, so an entire site dedicated to images with direct messages to accompany them is a powerful tool for business. Making the site even more tempting is its impressive traffic and bounce rates: USA Today reports that the site is now the third largest social network in terms of visitors, and that the average visit lasts 16 minutes.

This is where Pop Labs enters the picture. Social media experts are always the right people to talk to when it comes marketing your product because we are the ones who know the most effective and efficient paths to success. For more information on how to leverage Pinterest and its impressive social media power for your business, contact Pop Labs today .

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