When we were planning the new Pop Labs web site we thought a lot about the resources that we needed to include. As you might imagine, publishing our own blog was right at the top of the list. As an experienced blogger I naturally thought about all the wildcards of a corporate blog from sharing too much to the potential liabilities of an employee posting something before they think it through. In the long run the risks are worth it.

Pop Labs is all about helping leaders and businesses realize their full potential through online marketing. We live in a new world driven by social media and collaboration and the only way for people (including new employees, customers and partners) to really know what we are good at is to share our thoughts, ideas and yes even an occasional rant.

Semple Ideas is designed to not only help business and people leverage marketing ideas, but also to provide insight in design, social media, usability, technology and all the other areas that help drive a great web site or marketing campaign.

We hope you enjoy Semple Ideas.

P.S. Yes I will still be writing on The Moleskin…I am redesigning.

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