Comments on: The Tenets of Social Media http://blog.poplabs.com/2007/08/05/the-tenets-of-social-media/ Tue, 06 Jan 2009 14:13:20 +0000 http://wordpress.org/?v=2.2.1 By: Michael Rubin, Arment Dietrich http://blog.poplabs.com/2007/08/05/the-tenets-of-social-media/#comment-13 Michael Rubin, Arment Dietrich Mon, 06 Aug 2007 15:15:51 +0000 http://blog.poplabs.com/2007/08/05/the-tenets-of-social-media/#comment-13 Great post, Kelsey. I completely agree with your premise and actually repeat something similar so often, it's practically a mantra. Social media is not about technology. It's about the authentic connections that people create that technology can enable and make simpler to form. eMarketer published research recently that supports this notion ("it's the people, stupid"). Their data showed: * 93% of respondents took an action after receiving a recommendation via word of mouth. * 43.7% of US adults relied on word of mouth from family and friends and 23.2% from co-workers. In contrast, blogs were the key influencer for 13.4% of adults and social networking sites for 17.1%. http://www.emarketer.com/Article.aspx?id=1005225&src=article2_newsltr Cheers, Michael ---- Michael E. Rubin Manager of Emerging Media Arment Dietrich, Inc. Call me -- 312-787-7249 x212 Tell a friend -- fight destructive spin! http:///www.spinsucks.com See what I’m up to -- http://twitter.com/merubin See a picture of an orangutan -- http://tinyurl.com/yosceb Great post, Kelsey. I completely agree with your premise and actually repeat something similar so often, it’s practically a mantra. Social media is not about technology. It’s about the authentic connections that people create that technology can enable and make simpler to form.

eMarketer published research recently that supports this notion (”it’s the people, stupid”). Their data showed:

* 93% of respondents took an action after receiving a recommendation via word of mouth.

* 43.7% of US adults relied on word of mouth from family and friends and 23.2% from co-workers. In contrast, blogs were the key influencer for 13.4% of adults and social networking sites for 17.1%.

http://www.emarketer.com/Article.aspx?id=1005225&src=article2_newsltr

Cheers,
Michael

—-
Michael E. Rubin
Manager of Emerging Media
Arment Dietrich, Inc.

Call me — 312-787-7249 x212
Tell a friend — fight destructive spin! http:///www.spinsucks.com
See what I’m up to — http://twitter.com/merubin
See a picture of an orangutan — http://tinyurl.com/yosceb

]]> By: Kelsey Ruger http://blog.poplabs.com/2007/08/05/the-tenets-of-social-media/#comment-12 Kelsey Ruger Mon, 06 Aug 2007 13:31:31 +0000 http://blog.poplabs.com/2007/08/05/the-tenets-of-social-media/#comment-12 Thanks, Sharron. Choosing your conversations wisely is obviously a key part of adopting a social media campaign. You can't be a part of or track every online conversation. I think it's important to carefully consider which networks and places you need to be in or work with someone who can help you manage it, and give you some tools for managing all the information you will be getting. The point is to be there. On the John Mackey issue, clearly what he did wasn't honest, transparent or authentic. He may have written those posts and comments in a human voice but he clearly wasn't following some basic rules of communication. People don't react well to be deceived no matter what medium it is. Thanks, Sharron. Choosing your conversations wisely is obviously a key part of adopting a social media campaign. You can’t be a part of or track every online conversation. I think it’s important to carefully consider which networks and places you need to be in or work with someone who can help you manage it, and give you some tools for managing all the information you will be getting. The point is to be there.

On the John Mackey issue, clearly what he did wasn’t honest, transparent or authentic. He may have written those posts and comments in a human voice but he clearly wasn’t following some basic rules of communication. People don’t react well to be deceived no matter what medium it is.

]]> By: Sharron Rush http://blog.poplabs.com/2007/08/05/the-tenets-of-social-media/#comment-11 Sharron Rush Sun, 05 Aug 2007 20:42:50 +0000 http://blog.poplabs.com/2007/08/05/the-tenets-of-social-media/#comment-11 Great observations Kelsey, and while I don't disagree, I think that what comes next has to be a way to manage all of these connections. I haven't jumped into the blogspace despite the fact that I know, both professionally and personally, it would be extremely rewarding. I had to quit Twittering and still struggle with all of the IMs, lists, blogs that I love, and other demands of social networking. As a customer, I can't imagine that I would ever want all of my business connections to start hammering me with their "two-way conversations" As for "allowing people to do what they would naturally," there is an undeniable degree of artifice, or at least difference, in online relationships. Identity is more fluid. Look at the recently revealed online behavior of John Mackey, Whole Foods' CEO. He may have been acting naturally, but the SEC thinks his comments may have pushed the bounds of legality by trying to influence stock prices through a falsely assumed persona....besides looking extremely foolish when his identity was revealed after several YEARS. I'd be very interested in your thoughts about keeping track of who we are online and managing all these communications. Great observations Kelsey, and while I don’t disagree, I think that what comes next has to be a way to manage all of these connections. I haven’t jumped into the blogspace despite the fact that I know, both professionally and personally, it would be extremely rewarding. I had to quit Twittering and still struggle with all of the IMs, lists, blogs that I love, and other demands of social networking. As a customer, I can’t imagine that I would ever want all of my business connections to start hammering me with their “two-way conversations”

As for “allowing people to do what they would naturally,” there is an undeniable degree of artifice, or at least difference, in online relationships. Identity is more fluid. Look at the recently revealed online behavior of John Mackey, Whole Foods’ CEO. He may have been acting naturally, but the SEC thinks his comments may have pushed the bounds of legality by trying to influence stock prices through a falsely assumed persona….besides looking extremely foolish when his identity was revealed after several YEARS.

I’d be very interested in your thoughts about keeping track of who we are online and managing all these communications.

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