“My Second Grade Teacher Tried to Kill Me.”

What does the above statement do for you? Does it make you laugh? Does it compel you to want to hear the rest of the story? Does it elicit skepticism, and have you labeling me a liar? In any case, the statement does one thing. It grabs your attention. (more…)

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Whenever I work with a company on social media inevitably someone asks ”So, what makes all this work? Is it blogging? Wikis? podcasting?” My answer to this question is almost always…it’s all those things, but what really drives social media is people like you and me. As I have said before most “technology revolutions” aren’t about technology at all, but rather these revolutions are the result of changes in human behavior or changes in technology that allow natural human tendencies to flourish. Social media is flourishing because of the natural human desire for “connection” and “participation”. Here are the 4 human activities that are driving social media.

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