Comments on: Measuring Social Media & The Human Element http://blog.poplabs.com/2009/10/measuring-social-media/ Tue, 11 Oct 2011 19:02:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Social Media For Business: Use The Right Tools Not All of Them | Lab Notes http://blog.poplabs.com/2009/10/measuring-social-media/comment-page-1/#comment-1104 Social Media For Business: Use The Right Tools Not All of Them | Lab Notes Tue, 01 Dec 2009 19:18:07 +0000 http://blog.poplabs.com/?p=323#comment-1104 [...] of the important things to remember about social media is the human element. Set your goals and keep monitoring them as the human element will ultimately find the rate of [...] [...] of the important things to remember about social media is the human element. Set your goals and keep monitoring them as the human element will ultimately find the rate of [...]

]]> By: Sal Baldovinos http://blog.poplabs.com/2009/10/measuring-social-media/comment-page-1/#comment-751 Sal Baldovinos Thu, 08 Oct 2009 00:03:54 +0000 http://blog.poplabs.com/?p=323#comment-751 Daniel, Thanks for the feedback. We'll definitely be looking into your suggestions. Looking forward to more live tweets from IMS09! Daniel,

Thanks for the feedback. We’ll definitely be looking into your suggestions. Looking forward to more live tweets from IMS09!

]]> By: Daniel Lynton http://blog.poplabs.com/2009/10/measuring-social-media/comment-page-1/#comment-749 Daniel Lynton Wed, 07 Oct 2009 16:07:12 +0000 http://blog.poplabs.com/?p=323#comment-749 Sal, Thanks for the mention! While researching the best ways to measure results of social media, you may want to look at radian6. You may already be familiar with them, but their software does an incredible job at monitoring a brand's presence across the entire social web - and help the brand react. They have agency accounts so you can manage all your clients and create users for them to analyze/respond. I just saw a demo here at ims09 and it's pretty slick. Now I'm listening to a panel of PR execs who all seem to agree that video is the most effective way to humanize a company and create compelling content. PR is becoming more about engaging customers. Big brands no longer want to pay for eyeballs, but true engagement. Indeed, the challenge is to constantly provide as much value to the client as possible, and always adapt to new changes in the marketing landscape. Sal,

Thanks for the mention! While researching the best ways to measure results of social media, you may want to look at radian6. You may already be familiar with them, but their software does an incredible job at monitoring a brand’s presence across the entire social web – and help the brand react. They have agency accounts so you can manage all your clients and create users for them to analyze/respond. I just saw a demo here at ims09 and it’s pretty slick.

Now I’m listening to a panel of PR execs who all seem to agree that video is the most effective way to humanize a company and create compelling content. PR is becoming more about engaging customers. Big brands no longer want to pay for eyeballs, but true engagement. Indeed, the challenge is to constantly provide as much value to the client as possible, and always adapt to new changes in the marketing landscape.

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