Comments on: Social Media For Business: Use The Right Tools, Not All of Them http://blog.poplabs.com/2009/12/social-media-for-business/ Mon, 06 Feb 2012 17:27:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sal Baldovinos http://blog.poplabs.com/2009/12/social-media-for-business/comment-page-1/#comment-1180 Sal Baldovinos Mon, 07 Dec 2009 15:27:15 +0000 http://blog.poplabs.com/?p=467#comment-1180 Thanks Gerald. I agree with your point on Social Media ROI and how (at first) you should focus on your brand monitoring and awareness. You have engage your community and if they trust you, then they'll sing up for your services, buy a product. We all hate being pitched to, especially by a complete stranger. Trust is essential to making your community stronger. The return on that gained trust is subscribers, followers, friends and those people could ultimately endorse you and then lead to sales. But if selling something via social media is your only focus, you're missing something bigger/better - making connections/relationships! Thanks Gerald. I agree with your point on Social Media ROI and how (at first) you should focus on your brand monitoring and awareness. You have engage your community and if they trust you, then they'll sing up for your services, buy a product.

We all hate being pitched to, especially by a complete stranger. Trust is essential to making your community stronger. The return on that gained trust is subscribers, followers, friends and those people could ultimately endorse you and then lead to sales. But if selling something via social media is your only focus, you're missing something bigger/better – making connections/relationships!

]]> By: Gerald Weber http://blog.poplabs.com/2009/12/social-media-for-business/comment-page-1/#comment-1179 Gerald Weber Mon, 07 Dec 2009 15:19:49 +0000 http://blog.poplabs.com/?p=467#comment-1179 Some really good points here. Another common social media pitfall for business is spreading themselves too thing among many social platforms. You can't possibly be in all places at all times and all thing to all people if you expect to be effective. It's best to pick a few platforms and dominate those platforms. Regarding social media and ROI, personally social media for me is more about branding. Sure it's nice when a blog reader or Twitter followers signs up for services, however I find attempting a direct sales pitch in social circles tends to piss people off. Some really good points here. Another common social media pitfall for business is spreading themselves too thing among many social platforms. You can't possibly be in all places at all times and all thing to all people if you expect to be effective. It's best to pick a few platforms and dominate those platforms. Regarding social media and ROI, personally social media for me is more about branding. Sure it's nice when a blog reader or Twitter followers signs up for services, however I find attempting a direct sales pitch in social circles tends to piss people off.

]]> By: Tweets that mention Social Media For Business: Use The Right Tools Not All of Them | Lab Notes -- Topsy.com http://blog.poplabs.com/2009/12/social-media-for-business/comment-page-1/#comment-1107 Tweets that mention Social Media For Business: Use The Right Tools Not All of Them | Lab Notes -- Topsy.com Tue, 01 Dec 2009 20:03:42 +0000 http://blog.poplabs.com/?p=467#comment-1107 [...] This post was mentioned on Twitter by Pop Labs, Sal B. Sal B said: New Blog Post: Social Media For Business: Use The Right Tools, Not All of Them http://bit.ly/7qaRut/ [...] [...] This post was mentioned on Twitter by Pop Labs, Sal B. Sal B said: New Blog Post: Social Media For Business: Use The Right Tools, Not All of Them http://bit.ly/7qaRut/ [...]

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