Embracing Lifetime Value

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More often than not I tend to relate to, and indeed learn from the content of Seth Godin’s amusing take on leadership, marketing and business. A recent blog post in particular, not only verified, but reinforced my perception of a certain topic close to my heart.

“Embracing Lifetime Value”

Here Seth emphasizes how we, as both consumers and service providers, continually fail to comprehend the importance of the value of a customer. (more…)

One routine question = opportunity

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While out for dinner last week, our Operations Manager, Stephanie Elsy, found herself pondering a missing question and that sparked a blog post!

You hear it most places you go, restaurants, stores with clerks, fast food drive-thrus, even the food marts in most gas stations and it comes in variations…

“Can I get you anything else?”


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