Embracing Lifetime Value
More often than not I tend to relate to, and indeed learn from the content of Seth Godin’s amusing take on leadership, marketing and business. A recent blog post in particular, not only verified, but reinforced my perception of a certain topic close to my heart.
“Embracing Lifetime Value”
Here Seth emphasizes how we, as both consumers and service providers, continually fail to comprehend the importance of the value of a customer. (more…)
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