The press release still holds its ground as one of the most widely used forms of information dissemination. Combine that with the popularity and usage of social interactivity and you’ve got a delivery method capable of fully engaging the public.

Let’s face it – the press release is sticking around. It’s been around for decades and if you aren’t familiar with it by now, you should be. It is one of the most effective ways to convey and deliver your message. Combine that with social media and you have virtually free publicity that reaches thousands. Brush up on your grammar and prepare yourself for the ultimate in viral PR. Here are a few tips and tricks to creating a successful social media press release.

Before writing there are a few things you need to know. (more…)

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If you’ve ever heard about social media, you’ve probably heard people say it has revolutionized the way people interact, live and do business. A movie has just been made about it, people are writing books about it and it is becoming a part of our lives whether we accept it or not.

For many, it is more convenient to get online and see what your friends are up to instead of calling each person individually. Wait…there’s more to a cell phone than just texting, games, and music? Can you imagine keeping up with the hundreds of people on your “friends list” with a phone call every week? What about even once a month? Your social life would eat you alive. It already does that for some people as it is. Farmville – yeah, I said it.

Let’s take it to another level – what if you were a business trying to directly reach out to your thousands of customers on a continuous basis?

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It shouldn’t come as a surprise that someone else is selling exactly what you are, offering the exact same service you are and even targeting your customers. Welcome to the business world where everyone has a competitor – or multiple ones.

A common misconception among small businesses is the idea that competitive intelligence (CI) is only important for massive corporations with entire departments dedicated to creeping on their competitors. Not only should small businesses implement competitive intelligence plans, it may be even more important for them than large businesses.

Small businesses feel the impact of competitors much greater and faster than large ones. Keeping a proactive stance on your competitors will help you avoid unpredicted blows to your business. Through a well-developed competitive intelligence plan, you can remain up-to-date on the changes in your competitor’s campaign and be able to combat their moves accordingly.

A competitive intelligence plan is comprised of (more…)

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