FCC’s New Net Neutrality Rules

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Recently, a lot of commotion has surface in multiple industries about what the new FCC rules will mean for the future of the internet. In order to better understand the issue, lets talk about what net neutrality is.

FCC Commissioners

Net neutrality describes the principle proposed for users’ access to networks using the internet. This principle advocates no restrictions by internet providers and government on content, sites, platforms and equipment used to access these modes of communications. Net neutrality is what makes the internet amazing; its always open, you can surf as you please and there are no restrictions.

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Competitive Intelligence Part II: Opening Up The Tool Box

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You may have caught our first post on Competitive Intelligence (who are we kidding, of course you did!) a few weeks earlier. We are now pleased to present to you part two: Pop Labs assesses the tools.

When completing a successful competitive intelligence plan, you have to begin on the bottom – digging in and conducting preliminary research. Once you identify your top competitors (remember, even if their site is stagnant, that can still be your competition) you need to understand them and monitor them. The monthly, quarterly and annual updates come later, but first you have to super sleuth your way around and see what they are all about.

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Thinking About Being Naughty This Holiday Season? Take a Lesson From Google

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It’s the age-old question we start asking around this time of year – have you been naughty or nice? It is important to realize by being nice you can be greatly rewarded with the things you deserve whereas, by being naughty, you aren’t getting anything but a big sack of coal (or as my grandmother always told me: all you are getting is switches this year which I always thought was a good thing until I realized what switches really were…). When it comes to business, it is important to always consider how you treat your clients or customers: should you be naughty or nice to them?

If you happened to catch the story in the New York Times earlier this week, you would have read the very lengthy article detailing Clarabelle Rodriguez’s woes regarding her purchase from an online eyewear site that she found on the first page of the Google search engine. After reading the unbelievable story and the response from the retailer Google is stepping in with a very big “smack-down”.

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