Make Your Social Media Dance in Step

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When you’re dancing, timing is everything. If you’re out of step by even a second, you might wind up stepping on your date’s toes, or yanking your partner across the room, or just falling flat on your face.

The same thing can be said of social media, except instead of embarrassing yourself in front of the masses, you wind up sentenced to an unseen, unheard of place in the oblivion of the blogosphere. The point of social media is to improve audience interaction and promote your name. Remaining unseen and unheard is a death knell for your efforts.

To that end, the best way to be seen is to dance in step. Pop Labs knows that different networks must be synchronized and coordinated in both timing and movement to make sense and gain the attention of the masses.

Here are five ways to make your social media dance in step.

#1 TIMING IS EVERYTHING
Well, maybe not everything, but a heckuva lot. There’s a whole large-scale discussion of when is the best time to post information, with opinions ranging widely from one social media guru to the next. What we may soon discover is that timing varies by type of post update, not only according to the macro (what network you are on) but micro as well (what type of post you are putting together). Whatever your strategy is, make sure not to post haphazardly with lump sums. Use scheduled posts when it makes sense, but don’t fear innovation or the possibilities brought on by more sporadic communication.

#2 DIFFERENT STEPS FOR DIFFERENT STYLES
One of the fastest ways to show the world your ignorance of social media is to misplace a message post. Hash tags (#theylooklikethis) are meant for Twitter and should be avoided on Facebook. Generally speaking, polls are geared toward Facebook. Put the right post in the right place or it will stand out like break-dancing at a ballet recital.

#3 THE LONG AND THE SHORT OF IT
Your posts should look the way they’re supposed to. When you misspell something, take it down and repost it. Actually, forget that. Try not to misspell things in the first place. It’s unprofessional. You wouldn’t send an advertisement to print with a typo. Your social media networks are no different.
A misspelled word on a post is like a botched version of the Macarena. U-G-L-Y.
At the same time, different networks have different space requirements and allowances. The 140-character requirement over at Twitter means some short hand is allowable. Facebook only shows a certain amount of a post, so there might be room to shorten your words there, too. Google+ shows everything, so spell out every word.

#4 SHARING IS CARING
Make sure your blog posts have all of the relevant share buttons and put them in an easy, eye-appealing location and in a click-friendly shape. You want people to share your posts on all networks. In fact, you can do a bit of this yourself by cross-posting or using post scheduling programs.

#5 EMBEDDED AND IN SYNC
YouTube actually allows you to embed videos in Facebook. Whenever you see the opportunity to actually marry and integrate two platforms in a friendly, clickable way, go for it. Make everything easy for the average web follower.

Synchronizing Your SEO: Throw a Search Party!

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SEO is a hot buzz word for the modern era because of the rise of digital marketing. Much of our world has moved online, where companies scramble all day, every day to gain a following and find customers.
The problem is that the internet now has many of the issues that plagued the marketplace as a whole during the rise of mass advertising. Positioning brands in a crowded marketplace has never been easy, but those who were able to catch the initial tidal wave (such as Pop Labs) of web traffic and social media expansion were able to secure an advantage of stragglers who were late to the scene.

Now that advantage has changed with the times. SEO has become less of an edge and more of a requirement. If your company can’t be found on the internet, it can’t be found in the place where more and more consumers are turning to purchase goods on a daily basis.

In other words, you can’t be found by your customers. And that’s a problem.

As if the lack of presence weren’t bad enough, a lack of positive SEO scores hurts other aspects of your business, too. Pumping out a beautiful press release covering huge news can benefit from multiple media distribution, but you’d be a sucker not to make sure it shows up on search engine results. SEO boosts the chances that Joe Q. Internet Journalist will find your news and give your company the publicity you were looking for when you wrote the release in the first place.

Maybe you have an ultimately engaging social media site or blog where the masses of your company’s niche gather to discuss the latest and greatest advancements in your industry. Will that help your net presence? Of course.

But would it help more if you optimized your search results with appropriate tags, coding, and link redirection? Definitely.

So if you haven’t yet taken care of business as you should, upgrade your SEO now by synchronizing and cross-applying your current fundamental marketing tools with a keyword/SEO strategy. Pop Labs has focused on building up its knowledge of SEO and using that knowledge to synchronize marketing fundamentals in ways that promote positive business image and boost revenue for our clients. Because we are SEO experts, Pop Labs understands how to drive your online presence through the roof. Our research and design team works every day to discover new ways of fighting for our clients and putting them on the top page of search results so the world can find them and buy their products and services. Pop Labs knows that our clients must optimize their search so it doesn’t take a search party to find them.

Network Team Work: Three Reasons to Integrate Your Social Media Platforms

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#1: Different Networks have Different Functions
American Architect Louis Sullivan once said that “form follows function”, a rule used by architects and designers throughout the entire twentieth and still-young twenty-first centuries. Social networks follow the same rule. Different networks have different forms which creates different functions. Facebook allows for comprehensive lifestyle tracking, but it’s not so good for privacy. Twitter is great at tracking conversational trends, but leaves much to be desired in terms of following actual conversation or gathering in one place. Google+ is still in its infancy (or perhaps toddler phase), but its clearest distinction is circles, an aspect that allows users to (theoretically) share specialized information with specialized groups. Foursquare has little to no conversation, instead choosing to focus on physical location.

Because of these differentiations, each individual network has different users who join for different purposes. Followers follow form which follows function. By integrating platforms, you keep all of your followers satisfied.

#2: Search Upgrade
Google has begun using Google+ in its search results, a major advantage for smaller businesses. YouTube also has a strong effect on search outcome. With the right keywords, LinkedIn is a great tool for putting your name on the front page of relevant search results. Leveraging those results still takes some social media know-how, but key here is that social media knowledge is a great way to improve your online search presence.

One of the keys to elevating your group has to do with cross-linking your sites. Failing to integrate social media sites with one another means missing out on a key opportunity to create a traffic whirlwind from the content and conversations you post. External links are one of the deciding factors when it comes to general search, so make sure your social media sites includes one another’s external links.

#3: Blog KABOOM!
Your blog is a tool used to show expertise in the field, draw in readers, increase interaction and (eventually) drive exposure/sales. If you create killer content and optimize it for search, you’ve won half the battle.

But the key drivers of digital conversation are social networks. To that end, you want your blog post to spread to a variety of internet corners. Managing networks independently means five times the work for equivalent results. If your social networks feeds are integrated, disseminating your blog posts is simple. One post will take your ultra-important message to center stage and encourage the wired-in crowd from all corners of the digital atmosphere to read, discuss and respond to your ideas.

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