When you’re dancing, timing is everything. If you’re out of step by even a second, you might wind up stepping on your date’s toes, or yanking your partner across the room, or just falling flat on your face.
The same thing can be said of social media, except instead of embarrassing yourself in front of the masses, you wind up sentenced to an unseen, unheard of place in the oblivion of the blogosphere. The point of social media is to improve audience interaction and promote your name. Remaining unseen and unheard is a death knell for your efforts.
To that end, the best way to be seen is to dance in step. Pop Labs knows that different networks must be synchronized and coordinated in both timing and movement to make sense and gain the attention of the masses.
Here are five ways to make your social media dance in step.
#1 TIMING IS EVERYTHING
Well, maybe not everything, but a heckuva lot. There’s a whole large-scale discussion of when is the best time to post information, with opinions ranging widely from one social media guru to the next. What we may soon discover is that timing varies by type of post update, not only according to the macro (what network you are on) but micro as well (what type of post you are putting together). Whatever your strategy is, make sure not to post haphazardly with lump sums. Use scheduled posts when it makes sense, but don’t fear innovation or the possibilities brought on by more sporadic communication.
#2 DIFFERENT STEPS FOR DIFFERENT STYLES
One of the fastest ways to show the world your ignorance of social media is to misplace a message post. Hash tags (#theylooklikethis) are meant for Twitter and should be avoided on Facebook. Generally speaking, polls are geared toward Facebook. Put the right post in the right place or it will stand out like break-dancing at a ballet recital.
#3 THE LONG AND THE SHORT OF IT
Your posts should look the way they’re supposed to. When you misspell something, take it down and repost it. Actually, forget that. Try not to misspell things in the first place. It’s unprofessional. You wouldn’t send an advertisement to print with a typo. Your social media networks are no different.
A misspelled word on a post is like a botched version of the Macarena. U-G-L-Y.
At the same time, different networks have different space requirements and allowances. The 140-character requirement over at Twitter means some short hand is allowable. Facebook only shows a certain amount of a post, so there might be room to shorten your words there, too. Google+ shows everything, so spell out every word.
#4 SHARING IS CARING
Make sure your blog posts have all of the relevant share buttons and put them in an easy, eye-appealing location and in a click-friendly shape. You want people to share your posts on all networks. In fact, you can do a bit of this yourself by cross-posting or using post scheduling programs.
#5 EMBEDDED AND IN SYNC
YouTube actually allows you to embed videos in Facebook. Whenever you see the opportunity to actually marry and integrate two platforms in a friendly, clickable way, go for it. Make everything easy for the average web follower.