Social media engagement is friendly by nature, but using social media engagement to drive business is sophisticated. As the most recent social media revolution has brought us to the era of divergent networks working concurrently to expand our existence on the cloud, Pop Labs has stayed with recent trends, both scientific and artistic, to keep our clients on the right track.
Today is Leap Day, something that happens only once every four years. If you have been neglecting any of your major social media networks for that long, you’ve missed out on tremendous marketing opportunities. Oh sure, there are still people out there demanding evidence of impact from social media channels. But both intuitively and knowledgeably, we have all seen the impact of modern, interactive social media technology. In the meantime, those who have stayed grounded rather than reaching for the cloud have been left behind while up to date firms leap light years ahead.
Have no doubt about this: Smart social media drives sales. Putting in real effort to create intelligent webs of message channels is the best way to gain engagement. Engagement opens the door to dialogue. Dialogues becomes leads… And leads become sales.
The Lab Notes theme this month has focused on audience interaction, but something that must be made clear in relation to this theme is why we care about interaction. Audience interaction draws in smart leads already in the safe zone. It turns cold calling into waiting for customers to bite.
So leap forward for the rest of 2012. Learn all you can about social media, including what it is and how you can use it as a benefit to your business. Leapfrog your competitors with Pop Labs
Check out our killer Pop Labs social media packages, including our social media audit.