More often than not I tend to relate to, and indeed learn from the content of Seth Godin’s amusing take on leadership, marketing and business. A recent blog post in particular, not only verified, but reinforced my perception of a certain topic close to my heart.

“Embracing Lifetime Value”

Here Seth emphasizes how we, as both consumers and service providers, continually fail to comprehend the importance of the value of a customer. (more…)

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There is no shortage of bloggers talking about how to apply Social Media to your business. Most of the time it is repetitive and regurgitated information from many sources. No doubt you have probably already read some of these countless articles about Social Media. What’s my point? The point is that it obviously takes a strategy to be successful with Social Media. What do all those posts and articles have in common? They all show you the steps or a strategy of how to use social media to get your ROI (Return on Investment). (more…)

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Chapter 3: Continued from Manage Your Environment…

Read Chapter 1: The Know it All Who Knew Nothing

“Almost everything in life worth doing is controlled by the Dip.” – Seth Godin

Looking back and reminiscing over the challenges I have “intentionally/subconsciously” created for myself (and, for the most part, conquered), there has always been one significant hurdle that reoccurs throughout my career. It is undoubtedly my toughest challenge to date. Yet, each time, the learning experience is inevitably the most valuable. This love/hate relationship is otherwise referred to as..

..The Dip! (more…)

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