It’s the age-old question we start asking around this time of year – have you been naughty or nice? It is important to realize by being nice you can be greatly rewarded with the things you deserve whereas, by being naughty, you aren’t getting anything but a big sack of coal (or as my grandmother always told me: all you are getting is switches this year which I always thought was a good thing until I realized what switches really were…). When it comes to business, it is important to always consider how you treat your clients or customers: should you be naughty or nice to them?

If you happened to catch the story in the New York Times earlier this week, you would have read the very lengthy article detailing Clarabelle Rodriguez’s woes regarding her purchase from an online eyewear site that she found on the first page of the Google search engine. After reading the unbelievable story and the response from the retailer Google is stepping in with a very big “smack-down”.

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HOUSTON July 26, 2010: As an effort to help growing, small-to-medium-sized businesses develop their brands and social media strategies, interactive marketing agency Pop Labs, Inc. is hosting the SMB Facebook Competition.

The expanding importance of social media within business practices offers unparalleled opportunities for small- and medium-sized businesses to convey their values; however, these connections are sometime strenuous to nurture and cultivate. Due to character limits and the constant informational overload that many social media sites turn into, a company must concisely craft a unique persona.

During the SMB Facebook Competition, (more…)

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Picking Your Tech Battles

The internet changes rapidly. Right when you grow accustomed to one style, a new one emerges. Apple vs. Windows. MySpace vs. Facebook. HTML5 vs. Flash. You participated in at least one of these epic beefs, and it wasn’t easy to take a side. Maybe you waited it out, dual booting and double posting until the outcome of the battle became evident. Maybe you were an early adapter who had to constantly justify your decision to everyone else. Whatever the case, information is the key to making good decisions.

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