HOUSTON July 26, 2010: As an effort to help growing, small-to-medium-sized businesses develop their brands and social media strategies, interactive marketing agency Pop Labs, Inc. is hosting the SMB Facebook Competition.

The expanding importance of social media within business practices offers unparalleled opportunities for small- and medium-sized businesses to convey their values; however, these connections are sometime strenuous to nurture and cultivate. Due to character limits and the constant informational overload that many social media sites turn into, a company must concisely craft a unique persona.

During the SMB Facebook Competition, participants will compete for one of three prizes, which include a free E-mail Marketing Campaign from Pop Labs Inc. and a Social Media Campaign Consultation.

Entrants will also receive national exposure as well as the chance to demonstrate why they excel in their respective fields to Pop Labs’ many Facebook followers. All competition entries will be judged on personality, passion and persuasiveness; however, in the spirit of the power of social media, Pop Labs’ followers will decide on the final victor.

To sign up submit your entry for review and start following Pop Labs, Inc (@gopoplabs.com) for more information. Contest ends August 15, 2010 and winners will be announce shortly after.

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While out for dinner last week, our Operations Manager, Stephanie Elsy, found herself pondering a missing question and that sparked a blog post!

You hear it most places you go, restaurants, stores with clerks, fast food drive-thrus, even the food marts in most gas stations and it comes in variations…

“Can I get you anything else?”

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There is no shortage of blog posts talking about these very topics, how social media can benefit your company, how to measure social media ROI, etc. Pop Labs’ CEO, Gene McCubbin, is currently at the INC 500 conference and shared a great thought on customer service from Zappos’ CEO, Tony Hsieh.

I saw a very good example of this philosophy today when I was having a conversation via Twitter with Lands’ End, an online corporate clothing store. They got in touch with me after I sent out a Twitter message asking for any suggestions on finding a good place to purchase polo shirts for our company. After a few messages back-and-forth, I sent them a Direct Message with my contact information. Within minutes, they responded with information on the salesperson who would be contacting me. I closed the conversation by commending them on the a job-well-done of monitoring their brand using social media. They replied with a quote from one of their fellow co-workers:

“The phone is ringing, we gotta answer it no matter how the call is coming in.”

I thought it was a nice addition to the previous quote by Tony Hsieh. Is your company or brand using social media too? We’ve got a team here at Pop Labs that’s putting a presentation together on this topic as well! Stay tuned for that post.

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