Live to Sell vs. Sell to Live
Chapter 4
Live to Sell vs. Sell to Live
Excerpt from Chapter 2 “Manage Your Environment – Go First Class”
Right then, I made a decision – I vowed I would never allow myself to get caught up amongst individuals who represented mediocrity.
My plan was to always be better today than I was yesterday.
In order to dramatically increase my knowledge, I knew I must only learn from successful individuals – nothing less.
“Manage your environment. Learn from the best. ALWAYS GO FIRST CLASS!”
The vast majority of people I associate with in the business world, both past present, all tend to possess the same philosophy.
Money is not ultimately what motivates us – Winning is!
A favorite read of mine ‘Psycho-Cybernetics’ by Maxwell Maltz MD, conveys this message unequivocally;
”What you succeed in is not as important as the feeling of success which attended it”
Ding! Personally, the money has always been an afterthought, an added bonus. The gravy on top of the accomplishment of success! It’s that winning feeling that contributes to the driving force required in life’s challenges. And oh boy – it’s worth the battle!
Granted, sales people do not have a reputation for selling from the good of their heart. But they certainly have a reputation for possessing big egos! Nevertheless, the vast majority of worker bees don’t see their ‘jobs’ as anything but a daily requirement, a duty, a method of providing for themselves and their family, a repetitive task that keeps the debt collectors at bay. Or as my first sales manager used to reference it “Making the donuts”.
Yikes! What an uninspiring, soul destroying existence. This all resonates with mediocrity – one of my ultimate pet hates.
I have always found it astonishing observing the behavior patterns of those that suffer from mediocrity. No ambition, no spark, no desire to evolve. I say suffer, as I truly perceive it as a disease. A disease that not only kills passion and the ability to achieve greatness, but much more dangerous – the inevitable power it has to infect and spread throughout a company and leave dead bodies in its trail.
Interestingly, in the past, I used to identify these types of individuals that evidently continue to dominate the corporate world, as more of an advantage for those whom possessed substantially more ambition and determination.
Let’s face it, if the world was overrun with brilliance, it would be almost impossible to shine. In fact, those who fell into a slightly lesser standard of brilliance – would be classed as mediocre. Think of the mere thousands (not bazillions) of geniuses, thought leaders, legends and revolutionaries that have made a significant and everlasting impact on this planet. Che Guevara, Ghandi, Martin Luther King, Bill Gates, The Beatles, William Wallace (my last blog).
These legends symbolize evolution. Accompanied by the aggressive mentality to ensure they reached great heights, and never stopped climbing!
“What you have learned is never enough.” – Cher Wang, founder of HTC.
This is still a strong heartfelt belief of mine. Yet, I have learned that when thrown into a situation of which teamwork and multiple talents are a necessity, the results can be outstanding. Admittedly, I was never a fan of working as part of a team. Growing up as a loner and travelling the world solo, independence and self teaching and the tenacity to learn became one of my biggest strengths. What amazed me is that combining the art of one’s craft with the art of another’s, not only reinforces your opportunities in business, but leverages your skill set to a whole new level.
All this said, your life should always be on a track leading to greatness. In many cases, not seeking evolutionary greatness, but greatness that resembles a life laced with that winning feeling.
“Our thoughts create our reality — where we put our focus is the direction we tend to go” – McWilliams.


The following post will be be a double hitter. Rather then two separate posts on the same event, we’ve commissioned two of our team leads (
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