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	<title>Lab Notes &#187; Marketing</title>
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		<title>Groundhog Marketing: How to Keep Your Social Media Messages from Becoming Repetitive</title>
		<link>http://blog.poplabs.com/2012/02/groundhog-marketing-how-to-keep-your-social-media-messages-from-becoming-repetitive/</link>
		<comments>http://blog.poplabs.com/2012/02/groundhog-marketing-how-to-keep-your-social-media-messages-from-becoming-repetitive/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 22:23:36 +0000</pubDate>
		<dc:creator>Daniel J. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=887</guid>
		<description><![CDATA[It’s finally here, people. Once a year, a tiny magical rodent is summoned from his habitat while the nation waits to see if he prophetically views and fears his shadow, determining meteorologically the duration of the world’s coldest season. Or, more accurately, a local pet is yanked out of his cage by a man in [...]]]></description>
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		<title>Synchronizing Your SEO: Throw a Search Party!</title>
		<link>http://blog.poplabs.com/2012/01/synchronizing-your-seo-throw-a-search-party/</link>
		<comments>http://blog.poplabs.com/2012/01/synchronizing-your-seo-throw-a-search-party/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:30:02 +0000</pubDate>
		<dc:creator>Daniel J. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=879</guid>
		<description><![CDATA[SEO is a hot buzz word for the modern era because of the rise of digital marketing. Much of our world has moved online, where companies scramble all day, every day to gain a following and find customers.
The problem is that the internet now has many of the issues that plagued the marketplace as a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+ for Businesses (Part 2)</title>
		<link>http://blog.poplabs.com/2011/10/google-for-businesses-part-2/</link>
		<comments>http://blog.poplabs.com/2011/10/google-for-businesses-part-2/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 19:02:51 +0000</pubDate>
		<dc:creator>Jessi New</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=871</guid>
		<description><![CDATA[In our last post, we gave you the scoop on the features that would be available to businesses once Google+ greets them with open arms.  Below I wanted to outline specifically what it is that Google+ Pages will bring to your social media tool belt that will be good for small to medium-sized businesses. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google+ for Businesses (Part 1)</title>
		<link>http://blog.poplabs.com/2011/10/google-for-businesses-part-1/</link>
		<comments>http://blog.poplabs.com/2011/10/google-for-businesses-part-1/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 13:50:35 +0000</pubDate>
		<dc:creator>Jessi New</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=858</guid>
		<description><![CDATA[Google+ is looking better than ever for use by small to medium size businesses and individuals. The simplistic design of the Google+ profile is refreshing in comparison to the new – and extremely busy Facebook site. Google+ has not given businesses permission to set up Google+ pages yet, but it has allowed GM &#038; Ford [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Science of Social Engagement</title>
		<link>http://blog.poplabs.com/2011/06/the-science-of-social-engagement/</link>
		<comments>http://blog.poplabs.com/2011/06/the-science-of-social-engagement/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 17:07:37 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=835</guid>
		<description><![CDATA[It’s 7 a.m. &#8211; do you know what your social media campaign is doing for you? Time is a valuable tool for your social media strategy, if applied correctly. So, if you have been wondering what is the best time to update your business’s Facebook page, when to publish a blog, or post a tweet, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Google +1: Socializing the Search Experience</title>
		<link>http://blog.poplabs.com/2011/04/google-1-socializing-the-search-experience/</link>
		<comments>http://blog.poplabs.com/2011/04/google-1-socializing-the-search-experience/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 15:20:41 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=827</guid>
		<description><![CDATA[The internet as a whole is trending toward a social platform, where consumer interaction and engagement are key to keeping people involved and loyal to their connections, brands and products. The biggest of these social trends is allowing customers to review, discuss and react to their experiences related to business engagements. Taking this trend into [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Competitive Intelligence Part II: Opening Up The Tool Box</title>
		<link>http://blog.poplabs.com/2010/12/competitive-intelligence-part-ii-opening-up-the-tool-box/</link>
		<comments>http://blog.poplabs.com/2010/12/competitive-intelligence-part-ii-opening-up-the-tool-box/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 20:29:40 +0000</pubDate>
		<dc:creator>madams</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=806</guid>
		<description><![CDATA[When completing a successful competitive intelligence plan, you have to begin on the bottom – digging in and conducting preliminary research. Once you identify your top competitors (remember, even if their site is stagnant, that can still be your competition) you need to understand them and monitor them.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking About Being Naughty This Holiday Season? Take a Lesson From Google</title>
		<link>http://blog.poplabs.com/2010/12/take-a-lesson-from-google/</link>
		<comments>http://blog.poplabs.com/2010/12/take-a-lesson-from-google/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 20:22:23 +0000</pubDate>
		<dc:creator>Jackie Martinez</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=801</guid>
		<description><![CDATA[If you happened to catch the story in the New York Times earlier this week, you would have read the very lengthy article detailing Clarabelle Rodriguez’s woes regarding her purchase from an online eyewear site that she found on the first page of the Google search engine. After reading the unbelievable story and the response from the retailer Google is stepping in with a very big “smack-down”. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Appeal to Your Customer&#8217;s Need for Attention</title>
		<link>http://blog.poplabs.com/2010/11/appeal-to-your-customers-need-for-attention/</link>
		<comments>http://blog.poplabs.com/2010/11/appeal-to-your-customers-need-for-attention/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 15:24:47 +0000</pubDate>
		<dc:creator>snelson</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[cost efficentcy]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=781</guid>
		<description><![CDATA[Can you imagine keeping up with the hundreds of people on your "friends list" with a phone call every week? What about even once a month? Your social life would eat you alive.  It already does that for some people as it is. Farmville - yeah, I said it.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Competitive Intelligence:  The Importance of Checking Up on Your Competition</title>
		<link>http://blog.poplabs.com/2010/11/competitive-intelligence-2/</link>
		<comments>http://blog.poplabs.com/2010/11/competitive-intelligence-2/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 16:39:14 +0000</pubDate>
		<dc:creator>Audra Jackson</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[competitive intelligence]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=772</guid>
		<description><![CDATA[It shouldn’t come as a surprise that someone else is selling exactly what you are, offering the exact same service you are and even targeting your customers. Welcome to the business world where everyone has a competitor – or multiple ones.
A common misconception among small businesses is the idea that competitive intelligence (CI) is only [...]]]></description>
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		<slash:comments>1</slash:comments>
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