Today I heard the worst radio ad, ever! Besides the fact that it was a jingle that sounded straight out of the 50’s and totally dated in today’s radio market (at least for the radio station I was listening to), it was all over the place. I think the main message was to fill up your tank with gas when it is cool outside but I am not sure because there were a dozen other messages all packed into the 30 second spot. This commercial from the Texas Department of Transportation left me feeling totally confused and overwhelmed. Then I realized it was probably paid for by taxpayers and all I could think of was, “How did this happen?”
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“My Second Grade Teacher Tried to Kill Me.”

What does the above statement do for you? Does it make you laugh? Does it compel you to want to hear the rest of the story? Does it elicit skepticism, and have you labeling me a liar? In any case, the statement does one thing. It grabs your attention. (more…)