How to Avoid Pointless Advertising
Today I heard the worst radio ad, ever! Besides the fact that it was a jingle that sounded straight out of the 50’s and totally dated in today’s radio market (at least for the radio station I was listening to), it was all over the place. I think the main message was to fill up your tank with gas when it is cool outside but I am not sure because there were a dozen other messages all packed into the 30 second spot. This commercial from the Texas Department of Transportation left me feeling totally confused and overwhelmed. Then I realized it was probably paid for by taxpayers and all I could think of was, “How did this happen?”
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