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	<title>Lab Notes &#187; PPC</title>
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		<title>Dude, You Must be Strong!</title>
		<link>http://blog.poplabs.com/2010/02/dude-you-must-be-strong/</link>
		<comments>http://blog.poplabs.com/2010/02/dude-you-must-be-strong/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 22:00:36 +0000</pubDate>
		<dc:creator>Craig Tippit</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Ad Rank]]></category>
		<category><![CDATA[Click Through Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=556</guid>
		<description><![CDATA[
One of the activities that I enjoy doing the most is rock climbing. When I tell people that I like to rock climb there are usually 2 responses I get.  The first one is &#8220;Isn&#8217;t that dangerous?&#8221; and the other is &#8220;you must be pretty strong huh?&#8221;.  There may be a little bit of truth to those statements, but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Can&#8217;t Put Soy Sauce on Tomatoes</title>
		<link>http://blog.poplabs.com/2010/01/you-cant-put-soy-sauce-on-tomatoes/</link>
		<comments>http://blog.poplabs.com/2010/01/you-cant-put-soy-sauce-on-tomatoes/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:15:22 +0000</pubDate>
		<dc:creator>Audra Jackson</dc:creator>
				<category><![CDATA[Company Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Cooking]]></category>
		<category><![CDATA[Cuisine]]></category>
		<category><![CDATA[Metaphors]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=531</guid>
		<description><![CDATA[I love being in the kitchen, huge five course meals are my specialty because then I get to concoct my culinary delights for hours on end.  I cook Thanksgiving dinner every year on my own – it takes me seven straight hours and, because of that, Thanksgiving is my favorite cooking day of the year.   [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2010/01/you-cant-put-soy-sauce-on-tomatoes/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>WordStream’s New Keyword Suggestion Tool</title>
		<link>http://blog.poplabs.com/2009/09/wordstream%e2%80%99s-new-keyword-suggestion-tool/</link>
		<comments>http://blog.poplabs.com/2009/09/wordstream%e2%80%99s-new-keyword-suggestion-tool/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 20:52:10 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[keyphrases]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[suggestion]]></category>
		<category><![CDATA[tool]]></category>
		<category><![CDATA[wordstream]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/?p=137</guid>
		<description><![CDATA[WordStream recently launched a beta version of its new keyword suggestion tool, appropriately named &#8220;The Free Keyword Tool.&#8221; The UI is clean and simple to figure out, which makes it a quick, user-friendly addition to the task of keyword generation.

The functionality is pretty user-friendly:

Step 1: In the first box, I give it my list of [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2009/09/wordstream%e2%80%99s-new-keyword-suggestion-tool/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Hurricane StrIKEs, Conversion Rate SpIKEs</title>
		<link>http://blog.poplabs.com/2008/09/hurricane-strikes-conversion-rate-spikes/</link>
		<comments>http://blog.poplabs.com/2008/09/hurricane-strikes-conversion-rate-spikes/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 20:06:48 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[Hurricane Ike]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/2008/09/24/hurricane-strikes-conversion-rate-spikes/</guid>
		<description><![CDATA[Just over a week ago, Hurricane Ike decided to make landfall and inflict destruction on the Texas Gulf Coast. For most of us, things are getting back to normal, and we are once again enjoying life’s little luxuries: electricity, running water, fresh food, etc.
Despite all the mayhem of the last couple weeks, one benefit of [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2008/09/hurricane-strikes-conversion-rate-spikes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Set-It and Forget It: Why Ronco&#8217;s Showtime Rotisserie Can&#8217;t Run Your Marketing Campaign</title>
		<link>http://blog.poplabs.com/2008/07/set-it-and-forget-it-why-roncos-showtime-rotisserie-cant-run-your-marketing-campaign/</link>
		<comments>http://blog.poplabs.com/2008/07/set-it-and-forget-it-why-roncos-showtime-rotisserie-cant-run-your-marketing-campaign/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 14:20:00 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/2008/07/17/set-it-and-forget-it-why-roncos-showtime-rotisserie-cant-run-your-marketing-campaign/</guid>
		<description><![CDATA[Hello, my name is Jillian.
I am a shop-at-home-a-holic.
My first at-home purchase was made when I was in high school: Debbie Siebers&#8217; &#8220;Slim in 6&#8243; training program. I saw the infomercial, picked up the phone and after six to eight weeks of sheer anticipation, there it was â€“ the solution to all my problems. The key [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2008/07/set-it-and-forget-it-why-roncos-showtime-rotisserie-cant-run-your-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fear is a Path to the Dark Side</title>
		<link>http://blog.poplabs.com/2008/04/fear-is-a-path-to-the-dark-side/</link>
		<comments>http://blog.poplabs.com/2008/04/fear-is-a-path-to-the-dark-side/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 21:48:12 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/2008/04/09/fear-is-a-path-to-the-dark-side/</guid>
		<description><![CDATA[Thank God for Spike T.V. finally having the guts to play the number one anticipated event in all of television history- the entire saga of Star Wars! I wouldnâ€™t consider myself a nerd, but I just love this story.  This saga is a visionary epic and George Lucas is da man!  Itâ€™s amazing [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2008/04/fear-is-a-path-to-the-dark-side/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping up with SMX West</title>
		<link>http://blog.poplabs.com/2008/02/keeping-up-with-sms-west/</link>
		<comments>http://blog.poplabs.com/2008/02/keeping-up-with-sms-west/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 19:59:04 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SMX]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/2008/02/26/keeping-up-with-sms-west/</guid>
		<description><![CDATA[This week is the first week we have had to run a booth at two conferences simultaneously, so it has definitely been a whirlwind around here.  Guliz Sicotte and Melissa Howse will be doing some live blogging and twittering when they aren&#8217;t manning (womening)   the booth for Pop Labs. You can follow [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2008/02/keeping-up-with-sms-west/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet TV Advertising</title>
		<link>http://blog.poplabs.com/2008/01/internet-tv-advertising/</link>
		<comments>http://blog.poplabs.com/2008/01/internet-tv-advertising/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 16:43:23 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/2008/01/18/internet-tv-advertising/</guid>
		<description><![CDATA[Last year, I purchased a flat-panel, high-definition television and I must admit, my TV time has definitely increased. The TV has a computer monitor port in the back, so while surfing Joost and  looking at some older NBA playoff games, I decided to substitute the computer monitor for the TV. After a few clicks [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2008/01/internet-tv-advertising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Should I be doing in-house search marketing?</title>
		<link>http://blog.poplabs.com/2008/01/should-i-be-doing-in-house-search-marketing/</link>
		<comments>http://blog.poplabs.com/2008/01/should-i-be-doing-in-house-search-marketing/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 14:50:13 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/2008/01/11/should-i-be-doing-in-house-search-marketing/</guid>
		<description><![CDATA[Entrepreneurs are, by heart, do-it yourselfers.  After all, starting your own business isn&#8217;t something you can do without rolling up your selves.  Unfortunately, this leads many to try and do everything, including their online marketing.  While this might make seem like an easy task, it&#8217;s probably not the best use of a [...]]]></description>
		<wfw:commentRss>http://blog.poplabs.com/2008/01/should-i-be-doing-in-house-search-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Search 101 Rap</title>
		<link>http://blog.poplabs.com/2007/12/paid-search-101-rap/</link>
		<comments>http://blog.poplabs.com/2007/12/paid-search-101-rap/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 20:29:40 +0000</pubDate>
		<dc:creator>Pop Labs</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.poplabs.com/2007/12/07/paid-search-101-rap/</guid>
		<description><![CDATA[Chuck is back with the latest marketing rap. This time he talks about the basics of paid search advertising.


			
				
			
		
Share on Facebook]]></description>
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		<slash:comments>3</slash:comments>
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