Entrepreneurs are, by heart, do-it yourselfers. After all, starting your own business isn’t something you can do without rolling up your selves. Unfortunately, this leads many to try and do everything, including their online marketing. While this might make seem like an easy task, it’s probably not the best use of a business owner’s time or energy. Most entrepreneurs do an extraordinary job at what they specialize in, but can’t possibly be experts in all of the aspects of running a business. They may be lacking the skills in accounting, marketing, or operations and focusing too heavily on these areas personally or even attempting to bring something in-house that should be outsourced could ultimately lead to the demise of their business.

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Chuck is back with the latest marketing rap. This time he talks about the basics of paid search advertising.