Chapter 4

Live to Sell vs. Sell to Live

Excerpt from Chapter 2 “Manage Your Environment – Go First Class”
Right then, I made a decision – I vowed I would never allow myself to get caught up amongst individuals who represented mediocrity.

My plan was to always be better today than I was yesterday.

In order to dramatically increase my knowledge, I knew I must only learn from successful individuals – nothing less.

“Manage your environment. Learn from the best. ALWAYS GO FIRST CLASS!”

The vast majority of people I associate with in the business world, both past present, all tend to possess the same philosophy.

Money is not ultimately what motivates us – Winning is!

A favorite read of mine ‘Psycho-Cybernetics’ by Maxwell Maltz MD, conveys this message unequivocally;

”What you succeed in is not as important as the feeling of success which attended it”

Ding! Personally, the money has always been an afterthought, an added bonus. The gravy on top of the accomplishment of success! It’s that winning feeling that contributes to the driving force required in life’s challenges. And oh boy – it’s worth the battle! (more…)

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More often than not I tend to relate to, and indeed learn from the content of Seth Godin’s amusing take on leadership, marketing and business. A recent blog post in particular, not only verified, but reinforced my perception of a certain topic close to my heart.

“Embracing Lifetime Value”

Here Seth emphasizes how we, as both consumers and service providers, continually fail to comprehend the importance of the value of a customer. (more…)

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While out for dinner last week, our Operations Manager, Stephanie Elsy, found herself pondering a missing question and that sparked a blog post!

You hear it most places you go, restaurants, stores with clerks, fast food drive-thrus, even the food marts in most gas stations and it comes in variations…

“Can I get you anything else?”

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