Some resumes speak a thousand words. Or in this case, professions. I have met a number of individuals who historically spend their entire professional life jumping from one job to the next. The hummingbirds of this world never really become

Mel Gibson as William Wallace

knowledgeable about anything, let alone experts. Granted, they may have a breadth of experience over hundreds of different industries – but they are only able to preach to the top layer, since whenever they begin to build upon their knowledge in one field – doh, they jump ship and eagerly search for the grass that’s always so much greener.

The key is to plant seeds, nourish and grow within the industry you are passionate about. Once you make the decision (if ever), use that passion to your advantage and begin to penetrate deep roots for yourself in the form of knowledge, contacts, and smarts. I’m not saying stay in the same job forever, hell no! I’m saying recognize what your strengths are, combined with what you are passionate about, and seek to become an expert in the industry/field you believe in. It’s in your best interest to change job roles. How else does one improve other than to move up the ladder or move on to a higher role, whether it’s in the same company or not is moot. Continuous evolution in yourself and your craft is paramount.

It’s acceptable for the younger generation to waver. Damn, the majority are still trying to fathom the survival of puberty. It’s these 30 plus year old magpies who constantly bounce around from one bright and shiny thing to the next. Seriously! How is anyone likely to create a personal/professional brand when you have no handle on your personal/professional life!

It’s also interesting to observe these types of folks when they are on the brink of their latest world changing venture of the month. Typically they go charging full steam ahead, all guns blazing, optimistic, bursting at the seams with enthusiasm, and the determination of William Wallace. Evidently, in most cases they become their own advocates (as they rarely have built a following. Hmmmm I wonder why?) and begin screaming their latest craze to the entire world. To the point where it becomes irritating! Why? Because subsequently, nobody shares their belief. Why? Because, they built nothing to believe in. Why? They don’t believe it themselves.

So why should anyone else..?

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One of the activities that I enjoy doing the most is rock climbing. When I tell people that I like to rock climb there are usually 2 responses I get.  The first one is “Isn’t that dangerous?” and the other is “you must be pretty strong huh?”.  There may be a little bit of truth to those statements, but that’s not the whole story.

Yes, climbing can be dangerous, but only if you don’t know what you’re doing and are careless.  Running a PPC (Pay-Per-Click) campaign is similar in that there is the potential danger of wasting money due to the same reasons.  If you just throw a bunch of keywords into a campaign, add some money and wait to see what happens…you may get lucky…but it’s much more likely that you’re going to waste a lot of money.

The other statement “you must be pretty strong huh?”…well that can definitely help, but there are much more important factors that go into climbing like technique, proper equipment, balance and good communication your belayer. Many people who are not as familiar with PPC advertising think that running a PPC campaign all comes down to the money. In other words, the highest bid for a keyword wins. This could not be further from the truth. (more…)

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I’d like to start off by saying that I never used to be what some people refer to as a “gym rat.” To me, going to the gym was at the bottom of my priorities list. I always heard about people finding that “perfect workout routine” that was just right for them. However, I thought that this scenario didn’t apply to me. I hated working out. You name it, I tried it. I did yoga, Pilates, weights, running, elliptical, belly dancing, boot camps….and nothing gave me the results I wanted because I detested going so much I could never stick with it long enough. Maybe it was my mind-set, or maybe I wasn’t putting in enough effort. Whatever the reason, I still hated working out.

While still in search of the “perfect workout,” I had numerous friends try to persuade me to take kickboxing classes at their gym. I gave in and got a group of friends together to try it. I’ll admit- I felt unprepared and completely nervous on the first day. However, I had three classes for free and figured, why the hell not?

That’s when I fell in love.

Kickboxing was really fun and a hardcore workout! I actually looked forward to going even though it was hard. I was surrounded by helpful people that knew how to push me when I needed it the most. And the rest is history. (more…)

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